So it makes sense to test the 80/20 of variables right? (80% of your profit comes from 20% of the effort). Not only are you limited by time, but you need to get the campaign profitable before your budget runs out. It can be overwhelming to try to figure out which variables to split test. Don’t enter a market that’s on the decline.
The advertiser with the best offer gets sued for misleading ads. The merchant account providers require more terms on the offer page, which drives down conversions. Too many fishermen in the lake make it harder for you to catch fish. The fish have caught on to your fishing methods and won’t fall for it anymore.īid prices go up and ad click-through rates go down. They’ve seen the angle before and they already converted on the offer through another affiliate’s campaign.
The 22 immutable laws of marketing pages full#
I’ll use the analogy of a lake full of fish. What causes something to go on the decline? Decline:Ī few changes in the market make is hard to profit, except for a few select affiliates. There’s still money to be made, but it requires a ton of skills and new angles. This strategy is now known to every affiliate. The model has been proven to be profitable, but it’s still relatively unknown. This is the best time to enter as an affiliate. They need to scale, while building their moats. The first movers must strike hard before the rest of the industry catches on. Most people haven’t seen this strategy or vertical before. However, soon enough, one of them will strike gold. This is when a new strategy or vertical is first introduced.Ī few affiliates take on some risk to determine if this strategy can be profitable. We can categorize them into four major cycles. Law #1: Be the First in a MarketĮvery industry and product has a lifecycle.Īffiliate marketing campaigns are the same. Here are the first 7 immutable laws of affiliate marketing. Note: Because these articles require more time and effort, this will be a 3 part series, with articles released once a month.
The 22 immutable laws of marketing pages series#
I want a new generation of affiliate marketers to read this a decade from now and still find immense value from it.Īnd this series is a tribute to one of my favorite marketing books, The 22 Immutable Laws of Marketing. This is my attempt at a timeless series of articles.
What laws have been true in affiliate marketing for the past decade and will remain true for the next decade? Years from now, the offers will be different and the tactics will be different. We all know that affiliate marketing is constantly changing. It’s impossible to imagine a future where their customers will say, “ We want higher prices and slower shipping.”
Ten years from now, Amazon’s customers will still want low prices, fast shipping, and a vast selection. Instead, Amazon focuses on what’s NOT going to change. He said that the future is too unpredictable. I love what Jeff Bezos (CEO of Amazon) said when asked what Amazon would look like in ten years. So, what’s going to happen over the next ten years? Violate them at your own risk.Affiliate Marketing: The 22 Immutable Laws of Affiliate Marketing From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. There are laws of nature, so why shouldn't there be laws of marketing?Īs Al Ries and Jack Trout-the world-renowned marketing consultants and bestselling authors of Positioning-note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
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